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PERSUEDE Copenhagen
Fashion portrait of Emil Ljungberg for PERSUEDE Copenhagen campaign photographed by Patrick Pankalla, featuring a minimalist red look and modern jewelry styling.Fashion portrait of Emil Ljungberg for PERSUEDE Copenhagen campaign photographed by Patrick Pankalla, featuring a minimalist red look and modern jewelry styling.

PERSUEDE Copenhagen

Brand identity and art direction for jewelry brand

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Year

2017 – 2019

Type

Commission

Client

PERSUEDE Copenhagen

Designer

Patrick Pankalla

Competencies

Art Direction
Brand Identity
Print Design
Web Design
Product Design
Photography
Retouch

Software

Adobe Photoshop
Adobe Lightroom
Adobe Illustrator
Adobe InDesign
Wordpress
WooCommerce

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Close-up of a Lykke May with long brown hair wearing a black top and a silver dog tag necklace.Lykke May with light brown hair wearing an off-shoulder black top and a silver pendant necklace against a textured white background.
Silver necklace with a rectangular pendant featuring a black abstract design.Sterling silver necklace with a small dog tag pendant on a beaded chain.Rhodium plated necklace with a rectangular dog tag pendant on a ball chain.14k gold necklace with a dog tag pendant on a ball chain.
14k gold pendant necklace with a geometric design resting on white textured stone surfaces.
Instagram story mockups showing gold and silver dog tag necklaces and a close-up portrait of a woman, promoting Lykke Alloy x Persuede collection released Thursday 6th December.Sterling silver dog tag necklace with a small attached plate on a textured black surface.

Work in Progress

I’m currently working on writing up the full story behind this project. More details will be added soon!

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