Photography by Patrick Pankalla   |   Makeup by Mia Fabricius Models Nicolai Maron & Barbara Duvå (Scoop Models)

I can freaking f ** king finally reveal what I’ve been working hard to get ready for the launch date, which actually was this Tuesday! It has been a long, instructive and very interesting process which has also been demanding and challenging, but now that I’m finally faced with the final result, I must admit that I’m quite proud of the outcome and it all has undoubtedly been worth it. My dream of creating my own brand and my own jewellery collection has become reality. Please welcome my newborn baby PERSUEDE!

The DAWN Collection is a collection of rings, bracelets and earrings made of pure silver. The jewellery is gender neutral and architectural with a rough surface. I have created a collection that caters to men and women who want Scandinavian and minimalistic jewellery made of solid 925 sterling silver. The whole vision behind the brand is to create quality jewellery that has a sense of exclusivity which is also affordable and all thus can acquire the pieces. It’s worth noting that the entire production takes place in Copenhagen!

Our jewellery is the perfect choice for those who want to add some exquisite and simple details to your outfit. With these designs you get the opportunity to emphasize your personality without the jewellery overshadows you or your attire. Precisely because every design is so minimalistic in their expression, it makes them very useful for every occasion, seven days a week.

The inspiration behind the collection is based on own experiences in life – both good and bad. This is something that I will elaborate on later here on By Pankalla. By designing jewellery, I have found a perfect free space where I can immerse myself and use my natural sense of aesthetics.

I hope you want to check out the universe online and follow a long on Instagram.

A new adventure has begun and I’m excited to see where it leads!

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